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Elena Korolkova Kick Consulting Founder

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The Secret to Closing More Deals? A monday.com CRM for Mortgage Brokers.


🚀 Click here to learn more about our Mortgage Broker Solution and how it can revolutionise the way you work. Let’s take the stress out of mortgage broking—once and for all.



Why Generic CRMs Don’t Work for Mortgage Brokers


Most mortgage brokers know they need a CRM to manage their leads, clients, and deals. But here’s the problem: generic CRMs aren’t built for mortgage brokers.


Traditional CRMs are designed for broad industries—sales teams, marketing agencies, and corporate account managers. They’re great at tracking simple customer interactions but fall short when it comes to managing the complex, multi-step process of securing a home loan.


Here’s why generic CRMs don’t work for mortgage brokers:


  • They don’t track the entire loan journey – From pre-qualification to settlement, mortgage applications require multiple steps, follow-ups, and compliance checks that generic CRMs simply aren’t built for.

  • Manual data entry wastes time – Entering and updating client details manually? That’s hours of admin work that could be automated.

  • No lender-specific tracking – A mortgage broker isn’t just dealing with clients; they’re juggling multiple lenders, each with different requirements.

  • Limited document management – Mortgage applications involve a constant flow of documents. Most CRMs don’t have the capability to store, track, and manage all necessary paperwork efficiently.


A CRM that isn’t designed for mortgage broking creates more work, more confusion, and more missed opportunities. That’s why brokers need a tailored solution.


How to Track Leads, Nurture Relationships, and Follow Up at the Right Time


A mortgage deal isn’t closed in a day. It requires ongoing communication, follow-ups, and nurturing.


The right CRM for mortgage brokers should help you stay on top of your leads, nurture relationships, and ensure no opportunity slips through the cracks. Here’s how:


✅ Automate Lead Management

  • Capture leads from multiple sources—website inquiries, social media, and referrals—without manual entry.

  • Automatically assign leads to the right team members based on priority or stage in the loan process.


✅ Set Up Smart Follow-Ups

  • Get automatic reminders for follow-ups so you never forget to check in with a client.

  • Use pre-built email templates for faster responses and consistent communication.

  • Track interactions to ensure leads don’t go cold.


✅ Streamline Your Loan Pipeline

  • Custom workflows track every stage of the mortgage process—from lead generation to settlement.

  • Visual dashboards help you identify bottlenecks and take action before a deal stalls.


✅ Centralise Communication & Documents

  • Store all client communication, lender interactions, and documents in one place.

  • Eliminate back-and-forth emails with a dedicated portal for uploading and reviewing paperwork.


Without an industry-specific CRM, mortgage brokers struggle to scale, lose potential deals, and waste valuable time. But with the right solution, you can close more deals—faster.


How our monday.com CRM Mortgage Broker setup Helps You Manage Your Pipeline with Ease


We’ve built a monday.com CRM for Mortgage Brokers that takes the pain out of deal tracking, client management, and lender communication. Powered by monday.com, this CRM is designed exclusively for mortgage brokers, giving you everything you need to close more deals with less effort.


🔥 What Our monday.com CRM for Mortgage Brokers Does for You:


Tracks your entire loan pipeline – From first contact to final settlement, you’ll always know where every deal stands.

Automates admin tasks – Say goodbye to manual data entry and let automation handle follow-ups, document requests, and task assignments.

Improves client experience – Faster response times, organised workflows, and a seamless experience keep clients happy and engaged.

Saves time & increases revenue – More efficiency means more deals closed, without hiring extra staff.


Ready to Close More Deals with Less Effort?


Mortgage brokers who embrace automation and industry-specific CRMs gain a massive competitive advantage. If you’re tired of juggling leads, chasing follow-ups, and dealing with messy spreadsheets, it’s time to upgrade your process.


🚀 Click here to learn more about our Mortgage Broker Solution and how it can revolutionise the way you work. Let’s take the stress out of mortgage broking—once and for all.



Book a demo for monday.com for mortgage brokers

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